Oval Useful news from Azerbaijan and Caucasus
Aleph, a global network of digital experts and technology-driven solutions, has announced its expansion to the Azerbaijan market by opening a local representation office in Baku (Azerbaijan). This enables an even closer connection between advertisers from Azerbaijan, global brands and the Azerbaijani audience. Aleph is the sales representantive of leading media platforms such as Amazon, Meta, Spotify, TikTok, X (formerly Twitter), and other popular platforms, while working to expand the global advertising opportunities for companies and SMBs from Azerbaijan.
With Aleph’s global approach, advertisers will have the opportunity to optimize their digital marketing investment by leveraging the global best practices of Aleph’s insights in digital advertising.
Sergey Dovedov, Regional Managing Director for CIS countries at Aleph commented: “Opening our office in Azerbaijan supports our mission to make “digital advertising available for all”. Our local presence will support advertisers in the country to meet the increasing demand for state-of-the-art advertising in the whole region. Tural Karimov, our Country Manager, is one of the top advertising professionals and our core team consists of carefully selected digital experts, based on their knowledge of the market and existing networks. We are strengthening our regional foothold and are excited to be in Baku to support the transition from offline to online GDP, thus accelerating digitalization of the ecosystem.”
Tural Karimov was appointed as the Country Manager of the Aleph representative office in Azerbaijan. He has 15 years of experience in the advertising industry. Before moving to Aleph, he held various positions in international ad agencies and large companies, where he significantly contributed to the growth and development of their marketing efforts. His career has involved leading digital marketing teams, overseeing product development, and founding his own agency, gaining valuable insights across multiple sectors.
“I’m glad to join Aleph, and to support local advertisers and brands to successfully leverage the limitless possibilities of digital advertising. ” said Tural Karimov, Country Manager in Aleph Azerbaijan and continued “Our company provides expert knowledge, campaign consultancy and credit underwriting to our valued clients in emerging markets, supporting their digital growth. We consider Azerbaijan to be the key market and are looking forward to working with advertisers from all segments and providing local support.”
About Aleph
Aleph is a global network of digital experts and technology-driven solutions that enables the growth of the digital ecosystem by operating in 140+ countries, connecting over 26,000 advertisers with over 3 billion consumers.
Through sales partnerships with 60+ leading digital media platforms (including Amazon, Criteo, Google, Meta, Microsoft, Pinterest, Reddit, Snap, Spotify, TikTok, Twitch, Uber, X and others) Aleph empowers businesses and communities in underserved markets by building and supplying proprietary technologies with localized solutions, offering local teams of industry and platform experts.
Digital Ad Expert, Aleph’s premier education platform, is dedicated to delivering top-tier learning programs. Offering certifications for individuals and custom-tailored solutions for businesses and governments, Digital Ad Expert ensures comprehensive and effective education initiatives for all.
Beyond connecting and educating, Aleph also facilitates cross-border payments and credit underwriting through Aleph Payments. Our purpose is to make the world of digital more fostering economic growth and opportunity for all.